
Serums are a waste of money?
Serums are concentrates of active ingredients that are used to treat specific skin and hair concerns.
What I advise my patients is that for moisturisers, cleansers, shampoos and conditioners, they can use whatever they like. It’s best to go for something really basic and inexpensive for those.
And then, to really invest in a good serum with an active ingredient that is really going to target, your skin or hair concern.
Once that’s all treated, you can use a serum to help maintain the health of your skin and hair.
If you are suffering from a skin condition and need support from an award-winning and highly respected Consultant Dermatologist, book an appointment today at Dr Veraitch's London Clinic.
Shop the full Dr. Ophelia skin care range here.


Dr Ophelia Veraitch, MBBS, BSc (Hons), PhD, MRCP (Derm)
Dr Ophelia Veraitch is an award-winning private consultant dermatologist based on London’s Harley Street, specialising in medical and cosmetic dermatology, including acne, eczema, rosacea, hyperpigmentation and hair loss. An Imperial College London graduate, she holds a PhD in dermatology focused on hair follicle bioengineering and completed specialist training at St John’s Institute of Dermatology. Read her professional background.
Her accolades include Consultant Dermatologist of the Year 2024 (London) at the GHP Healthcare & Pharmaceuticals Awards and the Royal Society of Medicine’s Hugh Wallace Registrar’s Prize (2017). Quoted as an expert in British Vogue, she brings clinical expertise and research experience to her articles on skin and hair health.
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